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Snapshot from our Founder


Having recently celebrated our 2 year anniversary since launch, we reflected on our founder’s initial strategy and journey by taking a look at her original business plan and strategy.

In 2014, our founder had a vision - a vision that would change the lives of children and families across Australia. Today, as we look back on this vision, we're proud to say that it has become a reality, and it continues to make a positive impact on our communities.

Our business goes beyond just an idea; it has a profound purpose and a clear vision driving it forward. The essence of our enterprise is rooted in our commitment to improving child nutrition, promoting health and well-being, and supporting parents/carers in a unique and meaningful way. It's this purpose and vision that gives our business its distinct character and soul.

While many may share the goal of improving child nutrition, what sets our venture apart is the dedication and tangible actions we’ve taken to turn that vision into a reality. We’ve not only envisioned a healthier future for children but have actively worked to make it happen by providing nutritious meals, educating children about healthy eating, and lightening the load for parents.

As we reflect on this vision from 2014, we're reminded of how far we've come. We've worked tirelessly to turn these commitments into actions, positively impacting the lives of children and families throughout Australia. It's a journey of responsibility, education, support, and a dedication to a healthier, happier future for our youth.

We're excited to continue this mission, striving for an even brighter tomorrow. We’re only just getting started on our journey with many new and exciting developments nationally in the works that we cannot wait to share with you all soon.

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